Implicit stereotype

An implicit bias or implicit stereotype is the pre-reflective attribution of particular qualities by an individual to a member of some social out group. Implicit stereotypes are thought to be shaped by experience and based on learned associations between particular qualities and social categories, including race and/or gender. Individuals' perceptions and behaviors can be influenced by the implicit stereotypes they hold, even if they are sometimes unaware they hold such stereotypes. Implicit bias is an aspect of implicit social cognition: the phenomenon that perceptions, attitudes, and stereotypes can operate prior to conscious intention or endorsement. The existence of implicit bias is supported by a variety of scientific articles in psychological literature. Implicit stereotype was first defined by psychologists Mahzarin Banaji and Anthony Greenwald in 1995. Explicit stereotypes, by contrast, are consciously endorsed, intentional, and sometimes controllable thoughts and beliefs. Implicit biases, however, are thought to be the product of associations learned through past experiences. Implicit biases can be activated by the environment and operate prior to a person's intentional, conscious endorsement. Implicit bias can persist even when an individual rejects the bias explicitly. Attitudes, stereotypes, prejudices, and bias are all examples of psychological constructs. Psychological constructs are mental associations that can influence a person's behavior and feelings toward an individual or group. If the person is unaware of these mental associations the stereotypes, prejudices, or bias is said to be implicit. Bias is defined as prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. Bias can be seen as the overarching definition of stereotype and prejudice, because it is how we associate traits (usually negative) to a specific group of people.

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In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability. Stereotypes are sometimes overgeneralized, inaccurate, and resistant to new information, but can sometimes be accurate. An explicit stereotype refers to stereotypes that one is aware that one holds, and is aware that one is using to judge people.

Implicit attitudes are evaluations that occur without conscious awareness towards an attitude object or the self. These evaluations are generally either favorable or unfavorable and come about from various influences in the individual experience. The commonly used definition of implicit attitude within cognitive and social psychology comes from Anthony Greenwald and Mahzarin Banaji's template for definitions of terms related to implicit cognition: "Implicit attitudes are introspectively unidentified (or inaccurately identified) traces of past experience that mediate favorable or unfavorable feeling, thought, or action toward social objects".

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