OnePlus

OnePlus Technology (Shenzhen) Co., Ltd. (), doing business as OnePlus, is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong, China. It is a subsidiary of Oppo. OnePlus was founded by Pete Lau and Carl Pei on 16 December 2013 to develop a high-end flagship smartphone running Cyanogen OS that would come to be known as the OnePlus One. OnePlus would continue to release phones throughout the 2010s and 2020s. In 2020, OnePlus released the OnePlus Nord, its first mid-range smartphone since the OnePlus X in 2015. Pei would oversee the design and marketing of OnePlus' products until his departure from the company in October 2020, going on to found the consumer electronics manufacturer Nothing. In 2022–2023, OnePlus is still actively producing affordably priced phones ($200–749 USD) with top-of-the-line specs comparable to leading Samsung phones, including 5G connectivity. OnePlus is also partnered with T-Mobile to provide OnePlus Phone through T-Mobile to extend its legitimacy and reach. OnePlus Technology (Shenzhen) Co., Ltd. was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei. According to Chinese public records, OnePlus' only institutional Investor is Oppo Electronics. Lau denied that OnePlus was a Subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus. Lau went on to state that they were "in talks with other investors", although OnePlus has confirmed it uses Oppo's manufacturing line and shares part of the supply chain resources with Oppo. Lau founded OnePlus with the intent to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "never settle" (a slogan that would come to be used by OnePlus in its marketing material) for the lower-quality devices produced by other companies. Lau also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs.