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Concept
Angelo Dalle Molle
Summary
Angelo Dalle Molle (4 November 1908 – 2001) was an Italian businessman and Utopian philanthropist. In 1952 he invented and patented Cynar, a bitter aperitivo based on artichoke leaves.
Dalle Molle was born in Mestre, on the lagoon of Venice, on 4 November 1908. After the Second World War he and his brothers took over G.B. Pezziol, a distillery in the Arcella quarter of Padova; there, with the help of Rino Dondi Pinton, they developed Cynar, a bitter aperitivo/digestivo based on artichoke leaves. It was launched and patented in 1948 or 1952, and quickly became popular, partly as a result of the slogan "contro il logorio della vita moderna", "against the stress of modern life", and the appearances on Carosello of Ernesto Calindri drinking it in the midst of the Milan traffic. The company later acquired the Crodo mineral water company which made the non-alcoholic bitter aperitivo Crodino. In 1976 he sold his company to the Dutch group Bols (though he retained the rights to the slogan); he then used the proceeds of the sale to buy a controlling share-holding. He also bought the Villa La Barbariga at Stra, on the Brenta Canal, and became a patron of the arts and of social and scientific research.
Dalle Molle believed that information technology could or should improve the quality of life, and established the , or Dalle Molle Foundation for the Quality of Life, in 1971 to promote research into ways in which it might do so, including artificial intelligence. Through it he set up four research institutes in Switzerland.
The Dalle Molle Institute for Semantic and Cognitive Studies or Istituto Dalle Molle di Studi Semantici e Cognitivi was established in Lugano in 1972 to conduct research into the application of artificial intelligence to linguistics and automated translation. It became part of the faculty of translation and interpreting of the University of Geneva in 1976.
In 1988 he started the Dalle Molle Institute for Artificial Intelligence Research or Istituto Dalle Molle di Studi sull'Intelligenza Artificiale, also in Lugano, to undertake research into machine learning and adaptation.
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