Ethical consumerism

Ethical consumerism (alternatively called ethical consumption, ethical purchasing, moral purchasing, ethical sourcing, or ethical shopping and also associated with sustainable and green consumerism) is a type of consumer activism based on the concept of dollar voting. People practice it by buying ethically made products that support small-scale manufacturers or local artisans and protect animals and the environment, while boycotting products that exploit children as workers, are tested on animals, or damage the environment. The term "ethical consumer", now used generically, was first popularised by the UK magazine Ethical Consumer, first published in 1989. Ethical Consumer magazine's key innovation was to produce "ratings tables", inspired by the criteria-based approach of the then-emerging ethical investment movement. Ethical Consumers ratings tables awarded companies negative marks (and overall scores, starting in 2005) across a range of ethical and environmental categories such as "animal rights", "human rights", and "pollution and toxics", empowering consumers to make ethically informed consumption choices and providing campaigners with reliable information on corporate behaviour. Such criteria-based ethical and environmental ratings have subsequently become commonplace both in providing consumer information and in business-to-business corporate social responsibility and sustainability ratings such as those provided by Innovest, Calvert Foundation, Domini, IRRC, TIAA–CREF, and KLD Analytics. Today, Bloomberg and Reuters provide "environmental, social, and governance" ratings directly to the financial data screens of hundreds of thousands of stock market traders. The nonprofit Ethical Consumer Research Association continues to publish Ethical Consumer and its associated website, which provides free access to ethical rating tables. Although single-source ethical consumerism guides such as Ethical Consumer, Shop Ethical, and the Good Shopping Guide are popular, they suffer from incomplete coverage.

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