Hot Wheels

Hot Wheels is an American brand of scale model cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox until Mattel bought Matchbox owner Tyco Toys in 1997. Many automobile manufacturers have since licensed Hot Wheels to make scale models of their cars, allowing the use of original design blueprints and detailing. Although Hot Wheels were originally intended to be for children and young adults, they have become popular with adult collectors, for whom limited edition models are now made available. The original Hot Wheels were made by Elliot Handler. Handler discovered his son Kenneth playing with Matchbox cars and decided to create a line to compete with Matchbox. Hot Wheels were originally conceived by Handler to be more like "hot rod" cars (i.e., customized/modified or even caricaturized or fantasy cars, often with big rear tires, Superchargers, flame paint-jobs, outlandish proportions, hood blowers, etc.), as compared to Matchbox cars which were generally small-scale models of production cars. He began producing the cars with assistance from fellow engineer Jack Ryan. The first line of Hot Wheels Cars, known as The Original Sweet 16 was manufactured in 1967. These were the first of the Red Line Series, named for the tires which had a red pin stripe on their sides. There were sixteen castings released, eleven of them designed by Harry Bentley Bradley with assistance from Handler and Ryan. The first one produced was a dark blue "Custom Camaro". Bradley was from the car industry and had designed the body for the (full-sized) Dodge Deora concept car and the Custom Fleetside, (based on his own customized 1968 Chevrolet C-10 fleetside. In addition to the cars themselves, Mattel produced a racing track set (sold separately). Though it would be updated throughout the years, the original track set consists of a series of bright orange road sections (pieced together to form an oblong, circular race track), with one (or sometimes two) "superchargers" (faux service stations through which cars passed on the tracks, featuring battery-powered spinning wheels, which would propel the cars along the tracks).