Rhetoric (Aristotle)Aristotle's Rhetoric (Rhētorikḗ; Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from . The English title varies: typically it is Rhetoric, the Art of Rhetoric, On Rhetoric, or a Treatise on Rhetoric. Aristotle is credited with developing the basics of a system of rhetoric that "thereafter served as [the] touchstone" of the discipline, influencing the development of rhetorical theory from ancient through modern times. The Rhetoric is regarded by most rhetoricians as "the most important single work on persuasion ever written.
PathosPathos (ˈpeɪθɒs, USˈpeɪθoʊs; plural: pathea or pathê; πάθος, for "suffering" or "experience") appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. Pathos is a term used most often in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and logos), as well as in literature, film and other narrative art. Emotional appeal can be accomplished in many ways, such as the following: by a metaphor or storytelling, commonly known as a hook; by passion in the delivery of the speech or writing, as determined by the audience; by personal anecdote.
PhronesisPhronesis (phrónēsis), is a type of wisdom or intelligence relevant to practical action in particular situations. It implies both good judgment and excellence of character and habits, and was a common topic of discussion in ancient Greek philosophy. Classical works about this topic are still influential today. In Aristotelian ethics, the concept was distinguished from other words for wisdom and intellectual virtues—such as episteme and sophia—because of its practical character.
AreteArete () is a concept in ancient Greek thought that, in its most basic sense, refers to "excellence" of any kind—especially a person or thing's "full realization of potential or inherent function." The term may also refer to excellence in "moral virtue." The concept was also occasionally personified as a minor goddess, Arete (not to be confused with the mythological Queen Arete), who, together with sister Homonoia, formed the Praxidikai ("Exacters of Justice").
RhetoricRhetoric (ˈrɛtərɪk) is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics".
IsocratesIsocrates (aɪˈsɒkrətiːz; Ἰσοκράτης isokrátɛ̂ːs; 436–338 BC) was an ancient Greek rhetorician, one of the ten Attic orators. Among the most influential Greek rhetoricians of his time, Isocrates made many contributions to rhetoric and education through his teaching and written works. Greek rhetoric is commonly traced to Corax of Syracuse, who first formulated a set of rhetorical rules in the fifth century BC. His pupil Tisias was influential in the development of the rhetoric of the courtroom, and by some accounts was the teacher of Isocrates.
Public speakingPublic speaking, also called oratory or oration, has traditionally meant speaking in person to a live audience. Today it includes speaking, formally or informally, to an audience through technology - live, pre-recorded, or at a distance. Confucius, the philosopher and public speaking scholar, thought a good speech should impact individual lives, regardless of whether they were in the audience. He believed that someone of power could influence the world with words and actions.
Nicomachean EthicsThe Nicomachean Ethics (ˌnaɪkɒməˈkiən; ˌnɪkəməˈkiən; Ἠθικὰ Νικομάχεια, Ēthika Nikomacheia) is Aristotle's best-known work on ethics: the science of the good for human life, that which is the goal or end at which all our actions aim. It consists of ten subsections, referred to as books or scrolls, and is closely related to Aristotle's Eudemian Ethics. The work plays a pre-eminent role in explaining Aristotelian ethics. The theme of the work is a Socratic question previously explored in the works of Plato, Aristotle's friend and teacher, about how men should best live.
Virtue ethicsVirtue ethics (also aretaic ethics, from Greek ἀρετή [aretḗ]) is an approach to ethics that treats virtue as central. Virtue ethics is usually contrasted with two other major approaches in ethics, consequentialism and deontology, which make the goodness of outcomes of an action (consequentialism) and the concept of moral duty (deontology) central. While virtue ethics does not necessarily deny the importance to ethics of goodness of states of affairs or of moral duties, it emphasizes virtue, and sometimes other concepts, like eudaimonia, to an extent that other ethics theories do not.
LogosLogos (UKˈloʊɡɒs,_ˈlɒɡɒs, USˈloʊɡoʊs; lógos) is a term used in Western philosophy, psychology and rhetoric; it connotes an appeal to rational discourse that relies on inductive and deductive reasoning. Aristotle first systemised the usage of the word, making it one of the three principles of rhetoric. This specific use identifies the word closely to the structure and content of text itself. This specific usage has then been developed through the history of western philosophy and rhetoric.
