Lecture

Market Opportunity Set: Generating Opportunities

Description

This lecture introduces the concept of the Market Opportunity Set, explaining how technologies can be leveraged to create multiple market opportunities. The instructor discusses the importance of identifying different markets to play in and provides examples of both general purpose and contextualized technologies. Through case studies like Fujifilm, the lecture illustrates how a diverse range of applications can stem from a single set of core abilities.

In MOOC

Instructor

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Official source

https://mediaspace.epfl.ch/media/0_0f80xzqf

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