Lecture
This lecture explores the concept of the base of the pyramid, focusing on technologies, innovations, and emerging markets in the context of 2020-2021. It delves into innovation strategies, product design for mass markets, differences in product features, and the evolution of global strategies. The instructor discusses the Blue Ocean strategy, value curves in healthcare, and the challenges faced at the base of the pyramid. Emphasis is placed on rethinking business models for emerging markets, creating value propositions, and the importance of strategic innovation. The lecture also covers the potential market size at the base of the pyramid and the concept of reverse innovation.