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Lecture
Entrepreneurship: Launching New Ventures
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Explores AI applications in marketing, customer service, recruitment, financial management, arts, labor markets, workplace surveillance, and medical education.
Understanding Customers and Competition: Key Steps and Analysis
Emphasizes the key steps in understanding customers and competition for new ventures.
Crowdfunding Campaign Creation
Explores creating a crowdfunding campaign on wemakeit.com, emphasizing responsibility, benefits, and practical steps.
Strategic Marketing and Technology Commercialization
Covers market understanding, strategic choices, branding, new products, effective communication, pricing strategies, and successful marketing plan implementation.
Marketing Strategy Essentials
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Strategic Marketing and Technology Commercialization
Covers strategic marketing concepts, real-life case studies, and group projects.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Business Plan: Funding and Market Analysis
Covers the final pitch of a business plan, investments, funding, and market analysis.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Marketing & Market Entry Strategy
Covers marketing concepts like competitive advantage, pricing approaches, and viral marketing.