Lecture

Ergonomics: Presentations

In course

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Description

This lecture covers the importance of ergonomics in presentations, focusing on Logitech's ergonomic products for gaming and office use. It discusses the eSports gaming peripherals market share, the needs of gamers and streamers, health concerns related to ergonomics, Logitech's Ergo series products, and strategic marketing choices for Logitech's pointing devices. The presentation also delves into external factors affecting the market, Logitech's vision, and key strategic decisions to target specific customer segments and enhance product features.

Official source

https://mediaspace.epfl.ch/media/0_ofvio52p

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Ontological neighbourhood

Business

Marketing: Product promotion

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