Identifying & Evaluating Business Opportunities

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Related lectures (32)

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Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation

Covers the evaluation of market opportunities for startups and firm growth options.

Crafting an Opportunity Exploitation Roadmap and Testing Your Market

Covers the opportunity exploitation roadmap and testing markets for technology-driven startups.

Identifying & Evaluating Business Opportunities

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Market Opportunity Navigator: Identifying Valuable Market Opportunities

Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.

Customer Marketing Strategies

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Healthy and Sustainable Kitchen Solutions

Introduces a business pitch for healthy and sustainable meals through a cooking assistant app, emphasizing reducing food waste and sustainable construction elements.

Identifying Valuable Market Opportunities

Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.