Business Level Strategy: Generic Strategies

About
Privacy
Disclaimer

Graph Chatbot

Related lectures (32)

Page 2 of 4

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Business Model Innovation

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Mass Customization: mi Adidas

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Business Model Innovation

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.