Crowdfunding: The Players

This lecture covers the different players involved in crowdfunding, such as entrepreneurs, makers, artists, and fans, as well as potential backers. It explores the various crowdfunding schemes like equity funding, debt funding, reward-based crowdfunding, and in-kind contributions. The lecture delves into the importance of different funding options, fixed and flexible, and provides insights into niche crowdfunding platforms and backer profiles. It also discusses the practicalities of crowdfunding, emphasizing the need for credibility, appeal, storytelling, and proper budgeting.