Market Opportunity Navigator: Strategic Decision-making Process

This lecture introduces the Market Opportunity Navigator, a tool designed to help entrepreneurs and innovators identify their most valuable market opportunities. By following a three-step process, individuals can strategically focus on the most promising market segments while keeping flexibility for future growth. The method involves creating a market opportunity set, an attractiveness map, and an agile focus to guide decision-making in areas such as technological development, human resources, and branding. By utilizing this navigator, teams can effectively communicate and align their strategies, ensuring that pivoting, if needed, does not require starting from scratch. The lecture also highlights the importance of continuously revisiting and optimizing strategies to maximize the value of innovation.