Lecture
Agile Focus Strategy: Design and Implementation
Description
This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to design their agile focus strategy. The instructor guides through the process of identifying market opportunities, assessing their potential, and strategically deciding which markets to play in. The lecture also addresses common questions related to agile focusing, such as avoiding de-focusing, adapting to new market opportunities, and attracting investment. Students are encouraged to apply the concepts learned by using Worksheet 3 to design their agile focus strategy and visualize it on the Agile Focus Dartboard.
In MOOC
Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Learn how to apply the Market Opportunity Navigator - a three-step tool for identifying, evaluating and strategizing market opportunities - to get the most value for your innovation.
Instructor
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Official source
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