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This lecture covers the historical development of data protection laws, including key milestones such as the establishment of the first data protection laws in the 1970s. It delves into the legal aspects of data protection, exploring international instruments like the OECD guidelines and the EU Data Protection Directive. The lecture also discusses the challenges posed by online tracking, the legal bases for processing personal data, and the rights individuals have under data protection laws. Furthermore, it examines the complexities of privacy regulations, such as the GDPR and e-Privacy laws, and the implications for online advertising practices.