Entrepreneurial Marketing: Launching New Ventures

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Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Emphasizes the key steps in understanding customers and competition for new ventures.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Explores the creation of a compelling value proposition in entrepreneurship to attract customers and build loyalty.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.