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Lecture
Identifying & Evaluating Business Opportunities
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Related lectures (32)
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Market Opportunity Navigator: Identifying Valuable Market Opportunities
Explores the Market Opportunity Navigator tool for identifying valuable market opportunities in various industries.
Business Model: Theory and Application
Explores business model theory, customer value, revenue streams, and cost structures, using real-world examples to illustrate key concepts.
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Identifying Valuable Market Opportunities
Explores how to identify valuable market opportunities for technologies using the Market Opportunity Navigator.
Market Opportunity Navigator: Practical Information
Introduces a tool for innovators to identify markets and addresses common questions.
Launching New Ventures - Look Before You Leap: Market Opportunity Evaluation
Covers the evaluation of market opportunities for startups and firm growth options.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Entrepreneurship: Strategy for Startups
Covers the basics of entrepreneurship for technology-driven startups.
Market Opportunity Evaluation
Introduces a tool to evaluate and prioritize market opportunities for innovators and entrepreneurs.
Entrepreneurial Marketing: Customer Needs & Competition
Explores understanding customer needs, customer value, and analyzing competition for entrepreneurial success.