Lecture
Market Opportunity Navigator: Practical Information
Description
This lecture introduces the Market Opportunity Navigator, a tool designed for innovators and entrepreneurs to identify which markets to focus on. Common questions and FAQs are addressed, emphasizing the relevance of the tool and its alignment with the Agile Focus approach.
In MOOC
Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.
Learn how to apply the Market Opportunity Navigator - a three-step tool for identifying, evaluating and strategizing market opportunities - to get the most value for your innovation.
Instructor
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