Lecture
Entrepreneurial Marketing: Value Proposition
Description
This lecture focuses on the importance of a strong value proposition in entrepreneurial marketing, emphasizing the collection of reasons why customers benefit from a product or service. It covers creating a compelling and differentiated value proposition, analyzing target customers, identifying key benefits, evaluating costs, defining competition, and engaging customers. The components of a strong value proposition, such as resonance, differentiation, and substantiation, are discussed, along with examples illustrating the concept.
In MOOCs (2)
Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Launching New Ventures
Develop your promising idea into a successful business concept proposal, and launch it! Gain practical experience in the key steps of the venture creation process, including marketing and fundraising.
Instructor
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