Market Opportunity Navigator: Applying Strategies

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Market Opportunity Navigator: Overview and Applications

Covers the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.

Basics of Strategy & Value Proposition

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Carbon Removal Technologies: Climeworks Innovations

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Competitive Strategy

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

Launching New Ventures - Growth & Expansion Financing

Explores growth and expansion financing for new ventures, analyzing different types of investors and funding sources.

Strategic Marketing: Understanding Customer Needs and Value Proposition

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Market Opportunity Set: Generating Strategies

Introduces the Market Opportunity Navigator tool for identifying and evaluating potential market opportunities in innovation and entrepreneurship.

Strategic Analysis of Air Transport Industry

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.