Revenue Maximization

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Economic Innovations

Explores the economic impact of innovations, focusing on valuation, consumer surplus, and welfare effects.

Entrepreneurial Marketing

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Revenue Maximization: Introduction to Choice Models

Covers revenue maximization in choice models, pricing strategies, market competition, and a binary logit model example.

Consumer Psychology and Pricing

Explores consumer psychology in pricing, value-based pricing, and distribution channels.

Imperfect Competition: Cartels and Oligopoly

Explores imperfect competition, cartels, and oligopoly dynamics in markets, analyzing pricing strategies and market outcomes.

Online Grocery Supply Chain: Customer Value and Operations Setup

Examines online grocery supply chains, customer preferences, market data, and operational models of Ocado and Tesco.com.

Supply Dynamics: Understanding Willingness to Accept

Explains the concepts of supply, willingness to accept, and market dynamics, focusing on production costs and elasticity of supply.

Tactical Marketing: Execution

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Identifying & Evaluating Business Opportunities

Covers crafting an opportunity exploitation roadmap, testing the market, and key market testing steps.

Value of Innovation

Explores the economic and social value of innovation, analyzing consumer surplus, profit distribution, and disruptive effects of companies like Amazon and Airbnb.