Lecture

Launching New Ventures: Guerilla Marketing & the Marketing Mix

Description

This lecture covers the marketing mix, including product, price, place, promotion, and people, as well as guerilla marketing strategies such as YOC Challenge, ModCloth's blogger engagement, Fuzz Wax Bar's experiential marketing, and Varusteleka's creative customer service approach.

Official source

https://mediaspace.epfl.ch/media/0_96aydmc2

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Ontological neighbourhood

Business

Marketing: Product promotion

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