Lecture

Inventing vs Innovating

In course

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Description

This lecture explores the difference between inventing something new and truly innovating, using historical examples like Gutenberg's printing press and modern ones like Apple's failed digital assistant and successful iPod. It discusses the key factors for innovation, the variability in idea adoption, incremental vs disruptive innovation, and the intimate link between innovation and competition. The lecture also questions the possibility of provoking innovation and its implications for social and environmental progress.

Official source

https://mediaspace.epfl.ch/media/0_ahdednru

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