Covers the essential elements of developing a business plan, emphasizing market analysis and financial projections.
Covers the essentials of a Go to Market (GTM) strategy and emphasizes understanding target buyers, product positioning, and effective sales strategies.
Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.
