Lecture

Creating a Value Proposition

Description

This lecture explores the concept of creating a value proposition, focusing on the 'Value Formula' which includes what customers gain, lose, and may lose. It delves into three types of value propositions: Comprehensive Benefits, Favorable Points of Difference, and Resonating Focus. Examples are provided to illustrate each type, emphasizing the importance of crafting a compelling value proposition to differentiate from the competition.

In MOOC

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_c31eekpm

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