Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of GraphSearch.
This lecture explores the concept of creating a value proposition, focusing on the 'Value Formula' which includes what customers gain, lose, and may lose. It delves into three types of value propositions: Comprehensive Benefits, Favorable Points of Difference, and Resonating Focus. Examples are provided to illustrate each type, emphasizing the importance of crafting a compelling value proposition to differentiate from the competition.