Delves into market entry strategy essentials, using examples and exercises to teach students how to position themselves effectively in the market.
Explores marketing essentials for startups, focusing on customer understanding, segmentation, pricing, and unique selling propositions.
Explores the business model of Cereal Partners Worldwide, focusing on competitive advantages, sustainability initiatives, and commitment to regenerative agriculture.
Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.
