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Lecture
Creating a Value Proposition
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Related lectures (32)
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Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
The Sustainable Business Model Canvas: The Customer
Explores customer segments, value proposition, and the triple bottom line.
Understanding Customers & Competition
Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.
Entrepreneurial Marketing: Value Proposition
Emphasizes the importance of a strong value proposition in entrepreneurial marketing.
Business Model Innovation
Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
Final Pitch & Course Wrap-up
Covers final pitch presentations of innovative ventures by student teams in an entrepreneurship course.
Value Proposition in Emerging Markets
Delves into value proposition in emerging markets, emphasizing customer needs, differentiation, and key elements of a good value proposition.
Go to Market Strategy: Cereal Partners Worldwide
Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.
Business Model Innovation
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
