Lecture
This lecture covers the fundamentals of marketing strategy for startups, emphasizing the importance of understanding customers, competition, and market segmentation. It delves into topics such as distinctive competence, competitive advantage, customer segmentation criteria, B2C vs. B2B segmentation, and the significance of a unique selling proposition. Additionally, it explores pricing strategies, revenue models, direct vs. indirect selling, viral marketing, and guerrilla marketing. The session concludes with insights on concept testing, positioning, and the essential components of a successful marketing plan.