From business model to business plan

This lecture covers the transition from a business model to a business plan, explaining the differences between the two and the purposes a business plan serves. It delves into the components of a business plan, including internal and external purposes, such as developing the management team, establishing performance milestones, and facilitating communications. The lecture also addresses key aspects of a business plan, such as outlining the business concept, identifying target customers, forecasting market volumes, and evaluating competitive forces.