Lecture

Customization Strategy: mi Adidas

In course

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Description

This lecture explores the customization strategy of mi Adidas, focusing on the three generic options: Withdraw, Maintain, and Expand. It delves into the recommended approach, sales projections, and required investments over the next five years. The lecture also discusses the evolution of the mi Adidas concept, the challenges faced, and the strategic decisions made by the company. Additionally, it covers the importance of personalization in the sports products industry, the impact of customization on supply chain management, and the comparison with competitors' strategies.

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Instructor

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Official source

https://mediaspace.epfl.ch/media/0_z49x9lgy

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Ontological neighbourhood

Business

Business administration: Strategic planning

Economics

Microeconomics: Financial economics

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