Market Entry Strategies

This lecture covers the factors to consider when entering a market, including the choice of target market, mastering entry challenges, and gaining traction. It also discusses frequently encountered challenges such as access to distribution channels, low customer attention, and competition threats. The lecture explores market entry timing, technology adoption life cycle, and crossing the chasm between visionary buyers and the mainstream market. Strategies for achieving significant growth, scalability, and 'growth hacking' are highlighted using examples from companies like Dropbox and Airbnb.