Lecture
Launching New Ventures: Market Entry and Market Penetration
Description
This lecture covers the factors to consider when entering a market, including the choice of target market, challenges in market entry, market entry timing, and technology adoption. It also discusses achieving significant growth through scalability, growth hacking, and examples like Dropbox and Airbnb.
Official source
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.
Ontological neighbourhood
Related lectures (34)
Market Entry StrategiesMOOC: Launching New Ventures
Explores market entry strategies, challenges, technology adoption, and growth hacking.
Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Launching New Ventures: In a Nutshell
Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.