Lecture

Launching New Ventures: Market Entry and Market Penetration

Description

This lecture covers the factors to consider when entering a market, including the choice of target market, challenges in market entry, market entry timing, and technology adoption. It also discusses achieving significant growth through scalability, growth hacking, and examples like Dropbox and Airbnb.

Official source

https://mediaspace.epfl.ch/media/0_s0twioj1

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Ontological neighbourhood

Business

Marketing: Product promotion

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