Business Opportunity Evaluation: Introduction to Entrepreneurship

In course

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Description

This lecture covers the process of evaluating business opportunities, including problem identification, idea generation, and opportunity assessment. It discusses criteria such as customer desirability, profitability, competitive advantage, and founder's personality. The instructor emphasizes the importance of testing assumptions, building prototypes, and being prepared to pivot based on feedback.

Instructors (2)

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Official source

https://mediaspace.epfl.ch/media/0_e4ypgyf8

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