Opportunity Evaluation: Criteria and Prototyping

This lecture covers the process of evaluating market opportunities, including identifying potential markets, assessing attractiveness, and designing an agile focus strategy. It also discusses criteria such as customer desirability, profitability, and competitive advantage. Additionally, it explores the importance of turning assumptions into testable hypotheses and the key steps for testing the market. The presentation emphasizes the significance of building prototypes to visualize ideas and the stages of prototyping. It concludes with the concept of failing early and often as a strategy for product development.