Value Capture in a Nutshell: Launching New Ventures

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Page 3 of 4

Market Opportunity Navigator: Introduction

Introduces the Market Opportunity Navigator, a tool for identifying and evaluating market opportunities for innovators and entrepreneurs.

Intellectual Property: Basics and Regulations

Introduces intellectual property basics, including copyrights, trademarks, and patents, with a focus on Swiss regulations and patentability conditions.

Market Opportunity Evaluation

Explores evaluating market opportunities for innovators and entrepreneurs using the Market Opportunity Navigator tool.

Introduction to Intellectual Property: Patents and Inventive Steps

Explores patents, inventive steps, and the patent application process, emphasizing novelty and industrial applicability.

Innovation Appropriation Strategies

Discusses challenges in innovation appropriation, strategies for exclusivity, and community-based innovation sharing.

Understanding Customers and Competition: Key Steps and Analysis

Emphasizes the key steps in understanding customers and competition for new ventures.

The Intellectual Property Puzzle: Economy of China

Explores the challenges of intellectual property in China, including counterfeits and patent applications.

Intellectual Property and Data Protection

Explores intellectual property rights, data protection principles, and compliance with data protection laws.

Intellectual Property: Patent Application and Invention Process

Delves into the patent application process, emphasizing the importance of defining the invention accurately for effective protection.

Surprise, Curiosity and Reward: An Evolutionary Perspective

Explores the evolutionary perspective on surprise, curiosity, and reward, focusing on the role of primary and secondary reward signals.