Corporate Strategy: Vertical Integration & Diversification

Related lectures (32)

Page 3 of 4

Delves into Starbucks Coffee's corporate strategy, analyzing its global expansion, key figures, and strategic recommendations.

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Explores competitive strategy, focusing on differentiation and cost leadership to build growth strategies and gain a competitive edge in the market.

Explores business model innovation, risk-taking, strategy basics, and the Business Model Canvas.

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Explores the transition from a business model to a business plan and the key components of a business plan.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Explores financial analysis methods, emphasizing the importance of ratio comparisons and trend evaluations in assessing company performance.

Presents final pitches of innovative ventures and a feedback solution for live lectures, focusing on market strategies and customer needs.