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This lecture explores the management of massive user groups in digital humanities, focusing on user modeling, motivation, and collective wisdom. It delves into the method of persona, user distribution estimation, and professional, academic, and personal user profiles. The lecture also discusses the case studies of Twitter, Quora, and Wikipedia, highlighting user engagement, re-engagement, and the dynamics of user contributions. It further examines the concepts of wisdom of the crowds, crowdworking, CAPTCHAs, and artificial intelligence in the context of user tasks. The lecture concludes with insights on managing large-scale open-source projects, crowd funding, and the potential of algorithms in optimizing crowdfunding strategies.