Go to Market Strategy

Related lectures (32)

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Emphasizes the key steps in understanding customers and competition for new ventures.

Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.

Explores marketing and sales fundamentals, lead generation, KPI tracking, and customer communication strategies for business growth.

Delves into tactical marketing strategies, income statements, pricing decisions, and the influence of digital marketing and user-generated content.

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.

Explores consumer buying process, loyalty, segmentation, targeting, and positioning in marketing, with examples from the U.S. premium wine market.

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Explores Climeworks' innovative carbon removal technologies and their impact on combating global warming through direct air capture.

Explores entrepreneurial marketing, pricing strategies, guerrilla marketing, and public relations for innovative start-ups.

Emphasizes understanding customer needs, values, and competitor analysis for entrepreneurial success.