Lecture
This lecture explores the recent phenomenon of Chinese companies expanding globally, focusing on the challenges and strategies involved. It discusses the rise of Chinese brands, the motivations behind Chinese firms going global, and the difficulties they face in brand recognition and acquisitions. The instructor delves into the goals of Chinese globalization, such as acquiring technology and establishing distribution networks, while also highlighting the government's role in supporting these endeavors. The lecture also covers the investment trends of Chinese firms abroad, the sectors they target, and the regions they invest in, providing insights into the complexities of Chinese outward investments.