Industry Evolution and Strategic Change

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Related lectures (32)

Page 2 of 4

Corporate Strategy: Resources, Capabilities, and Competitive Advantage

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.

Developing Your Marketing Strategy

Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.

Mass Customization: mi Adidas

Delves into mass customization through the mi Adidas case study, covering definitions, market fragmentation, product logic, issues, and future strategies.

Southwest Airlines: Business Strategy

Explores Southwest Airlines' business-level strategy, focusing on cost leadership, differentiation, and focus strategies.

Corporate Strategy: Introduction

Introduces corporate strategy, covering its origins, evolution, key concepts, and importance in firm performance.

Global Strategies: Implementation Overview

Provides an in-depth look at implementing global strategies and optimizing organizational design for competitive advantage.

Corporate Strategy: Recap and Group Project Feedback

Includes a recap session on organization split into three groups and group project feedback.

Business Model Innovation

Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.

Basics of strategy & value proposition

Covers new venture strategy, competitive advantage, and value proposition in business.

Entrepreneurial Marketing: Strategy & Segmentation

Explores marketing strategy for startups, emphasizing customer understanding and competitive advantage.