Market Opportunity Navigator: Evaluating Market Opportunities

This lecture covers the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate market opportunities. It includes a case study on Augury, focusing on evaluating the potential of a market opportunity using a structured worksheet. The lecture discusses how to assess the potential, compelling reasons to buy, market volume, economic viability, overall potential, and challenges associated with different market opportunities. It also explores Augury's market opportunity set and provides insights into which markets to play in based on factors like need for predictive maintenance, market size, economic viability, and implementation obstacles.