Market Opportunity Navigator: Evaluate Market Opportunities

This lecture introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate market opportunities. It covers the different zones of the attractiveness map, including Gold Mine, Moon Shot, Quick Win, and Questionable opportunities. The instructor explains how to analyze the attractiveness map and provides insights on each zone, such as identifying high potential but challenging Moon Shot opportunities. Strategies to shape and improve market opportunities are also discussed, emphasizing the importance of understanding the potential and challenge of each option. The lecture concludes with a summary on how to use the attractiveness map to compare and select the most promising market opportunities for an Agile Focus Strategy.