Lecture

Launching New Ventures: Key Factors Affecting Opportunity Identification

Description

This lecture discusses the key factors influencing opportunity identification in launching new ventures. It covers the importance of prior knowledge, cognitive flexibility, and creativity in recognizing opportunities. Examples like IKEA and EndoArt are used to illustrate these concepts. The lecture emphasizes the significance of alertness, diverse knowledge backgrounds, and internal locus of control in identifying and seizing entrepreneurial opportunities.

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