Corporate Strategy: Introduction

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Related lectures (32)

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Competitive Advantage: Resources & Capabilities

Delves into competitive advantage using firm resources and capabilities to gain an edge in the market.

Launching New Ventures: Intro to Entrepreneurial Marketing

Explores entrepreneurial marketing for technology-driven startups, focusing on challenges, strategic decisions, and sustainable competitive advantage.

Corporate Strategy: Vertical Integration & Diversification

Explores corporate strategy, vertical integration, diversification, and strategic decision-making using the BCG matrix.

Launching New Ventures

Explores distinctive competence, competitive advantage, segmentation, positioning, and implementation in launching new ventures, including guerilla marketing and crowdfunding.

African Urban Planning

Explores the challenges of urban planning in African cities amidst rapid urbanization.

Launching New Ventures: In a Nutshell

Covers the fundamentals of launching new ventures, focusing on strategic decisions and implementation.

Individuals in Global Space

Examines the pivotal role of individuals in shaping global inhabited spaces and their increasing influence in various societal domains.

Market Opportunity Navigator: Implications and Benefits

Explores the Market Opportunity Navigator tool for entrepreneurs to identify target markets.

Market Opportunity Navigator: Implications and Benefits

Introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate which markets to play in.

Market Opportunity Navigator: Lean Startup Methodology

Discusses the Market Opportunity Navigator and its combination with the Lean Startup Methodology to form a powerful strategy validation process.