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Lecture
Corporate Strategy: Introduction
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Business Model Innovation
Explores business model innovation, strategies, canvas models, and the relationship between strategy and business model.
Business Level Strategy: Generic Strategies
Explains how firms create sustainable advantages through unique value or lower costs.
Customization Strategy: mi Adidas
Delves into mi Adidas' customization strategy, sales projections, and investment requirements, exploring the challenges faced and strategic decisions made.
Basics of Strategy & Value Proposition
Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.
Developing Your Marketing Strategy
Explores core marketing strategy elements, segmentation, positioning, and customer-centric approaches for launching new ventures.
Strategic Decisions for Smart City Managers
Summarizes strategic issues for Smart City managers regarding data, services, and infrastructure layers.
Academic Writing Guidelines: Business Model Development
Explores academic writing guidelines for business model development in Strategic & Innovative Projects, emphasizing proper citation and original work.
Market Opportunity Navigator: Applying Strategies
Explores the Market Opportunity Navigator for identifying and evaluating market opportunities in innovation and entrepreneurship.
Go to Market Strategy: Cereal Partners Worldwide
Explores the go-to-market strategy of Cereal Partners Worldwide, covering competitive advantages, sustainability commitments, and regenerative agriculture.
Market Opportunity Navigator: Business Tools Integration
Discusses integrating the Market Opportunity Navigator with business tools for strategic planning and market selection.
