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Related lectures (32)
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Strategic Marketing: Understanding Customer Needs and Value Proposition
Explores strategic marketing, customer needs, and value proposition for successful marketing strategies.
Pitch II: Teams 8-14
Covers the presentation of business models, strategies, and marketing plans by teams 8 to 14, emphasizing the importance of feedback and innovative ideas like solar outfits with built-in charging capabilities.
Strategic Marketing and Technology Commercialization
Covers main marketing chapters, Kottler's Five Product Levels, Product Life Cycles, and Marketing Strategies.
Using Slideshare: VentureMOOC Introduction
Covers the use of Slideshare for creating and sharing presentations.
Marketing Plan: Strategy, Implementation, and Ethics
Covers the marketing plan, implementation, and ethics, using the Ford Pinto case as an example.
Manipulating Opinions: Influence and Privacy
Delves into the impact of opinions, the Cambridge Analytica scandal, and practical steps to protect privacy.
Marketing Mix: Strategies & Examples
Explores the marketing mix, pricing strategies, promotion techniques, and guerrilla marketing examples for launching new ventures.
Internet Advertising Giants: Google & Facebook
Explores the dominance of Google and Facebook in internet advertising, covering revenue, user statistics, ad auctions, and data privacy.
Marketing & market entry strategy: Part I
Covers foundational marketing concepts, customer understanding, segmentation, and positioning strategies for new ventures.
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