Crowdfunding: New Ventures

This lecture introduces crowdfunding as a new channel for entrepreneurs to launch projects by leveraging non-financial resources and engaging with backers. It explores the benefits of crowdfunding platforms, such as market validation, building relationships, and boosting growth. The Pebble Watch case study is presented to illustrate a successful crowdfunding project. The lecture also discusses the key players in crowdfunding, practical tips for entrepreneurs, and the time commitment required for a successful campaign.