Identifying & Evaluating Business Opportunities

Related lectures (23)

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Explores the key drivers of opportunity identification for launching new ventures, emphasizing alertness, prior knowledge, and cognitive flexibility.

Explores the basics of strategy, market positioning, and the value proposition, emphasizing the importance of a compelling value proposition.

Delves into urban mobility, integrity in research, open science, and academic innovation.

Delves into opportunity identification, evaluating and choosing the best opportunities for firm creation.

Discusses designing an Agile Focus Strategy by selecting a Primary Market Opportunity and evaluating market options using the Attractiveness Map.

Covers the fundamentals of competitive strategy, differentiation, and cost leadership, with real-world examples and class exercises.

Offers a strategic analysis of the air transport industry, examining key companies and providing insights for future success.

Covers new venture strategy, competitive advantage, and value proposition in business.

Introduces the Market Opportunity Navigator, a tool for innovators and entrepreneurs to evaluate which markets to play in.

Delves into resources, capabilities, and core competencies' role in competitive advantage, using real-world examples and interactive exercises.