Designing a Smart Portfolio: Backup and Growth Options

This lecture focuses on designing a smart portfolio by identifying backup and growth options for innovators and entrepreneurs. It covers the concept of backup options as alternative market opportunities with lower risks and growth options as opportunities to create additional value. The instructor explains how to examine possible backup and growth options using the Attractiveness Map and relatedness to the primary market opportunity. Assessing product and market relatedness is crucial to leverage resources effectively. The lecture also discusses how some opportunities can serve as both backup and growth options. Practical examples and a step-by-step guide on building an agile focus strategy around the primary market opportunity are provided.